Publications A-Z
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Loading...Advertising Effectiveness in Film Distribution
September 2003: The UK Film Council's Research and Statistics Unit (RSU) commissioned a piece of research into the effectiveness of advertising expenditure for UK cinema releases. The brief was to use methods of econometric analysis on the RSU's UK film database to estimate the impact of advertising upon box office receipts and distributors' rentals and examine whether it differed across advertising media and types of film.
Advertising Effectiveness in Film Distribution
September 2003: The UK Film Council's Research and Statistics Unit (RSU) commissioned a piece of research into the effectiveness of advertising expenditure for UK cinema releases. The brief was to use methods of econometric analysis on the RSU's UK film database to estimate the impact of advertising upon box office receipts and distributors' rentals and examine whether it differed across advertising media and types of film.
